Matrixes Essay Example | Topics and Well Written Essays - 500 words

Matrixes - Essay Example SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis is a tool used for auditing the organization and its environment (Marketingteacher.com, 2011.) It is a very popular and useful tool for developing strategic management decision because it is simple and easy to use. In SWOT, strengths and weaknesses are considered as internal factors while opportunities and threats are external. This also gives the reason why SWOT analysis is sometimes called the Internal-External analysis (Mindtools.com, 2011). This is done with the help of the SWOT matrix where in the strengths, weaknesses, opportunities and threats for the organization are considered. By looking at the strengths of the organization, the possible areas for comparison with the competitors maybe discovered and this will also present the weaknesses that the organization possesses. Useful opportunities may come from looking at the strengths and trying to eliminate the weaknesses of the organization. Threats are the external factors that serve as obstacles that organization may face. SWOT analysis may help the organization in its strategic management decisions as it uncover opportunities where it is well placed to exploit and by understanding the weaknesses, threats can be managed and eliminated.